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Search engines became the darlings of internet advertising thanks to pay-per-click programs, but those snag only 5 percent of web surfers’ online time. Here’s a proposal to grab the other 95 percent of the market.

Here are some good tips for webmasters. A quick guide on earning more revenue with Google AdSense.

Good article, the book google sends out to its Adsense partners (Building your buisness w/ google 4 dummies) goes over these topics and alot more, but a bit much of ’stating the obvious’ if you ask me. he’s doing a good job getting people to his site though, which means people will see the ads on his site

Links to great Google AdSense tips.

The Google referral program (beta) is for businesses whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more successful by running Google AdWords, or serving ads with Google AdSense. “Earn $20 for each advertiser or publisher you refer.”

By Invitation Only. If you have not received an invitation but would like to be notified of changes to the referral program, you may complete this application. Any one have an invite to send? If so, please reply in the comment and I’ll get back to you…

Thanks

I think the title explains it all. Darren Rowse is pretty lucky. Good for him, even though I have no clue what his blogs are about.

Think of it like this. For every 500 page impressions, the average adsense user is pulling something around 15 to 25 cents. So a site with a daily impression around 5,000 might be pulling something like 2.50. My numbers aren’t scientific, just what I tend to get on average.

Google has a big problem on its hands: Gmail users are developing ad blindness. Ad blindness results when people get accustomed to ads and stop noticing them.

I like gmail ads… Since they are kind of humorous, I find myself occasionally scanning through them just to see what is there. They may soon have a problem, but I think they are doing a pretty good job with the ad plan overall. I don’t block google ads, they aren’t invasive or anything. Image ads, yes, flash ads, for sure. But not google ads.

The weird part is, I don’t even notice them anymore like the article says. They are very ineffective but if I have to click on them to keep my free Gmail I will. If everyone blocks ads you won’t get any more free stuff. No free news websites, no free email… You pay for the stuff by being exposed to the adds.

To be honest I don’t know how they make money with problems like that. Marketdroids have to realize that ad blindness happens everywhere. The vast majority of people don’t come anywhere NEAR filling their Gmail quota. And those so lazy that they never delete their inbox, and never download the large attachments to take it off the server are going to be too lazy to check ads. (Let’s face it, no one is approaching the 1 Gig limit without several e-mails with attachments of several dozen Meg each.)

What I don’t understand is if they want to go with a “slot machine” style system, why NOT offer money awards. If you click on the “winning” ad, you get 10 cents or something like that. It goes into your account, and when you accumulate a certain amount (say $10-20) you are sent a check. Or even better for Goggle, rather than give cash, give them a gift certificate toward a purchase at one of their advertisers. Say Best Buy was an advertiser. Then, when they accumulate $10, they can use that towards a Best Buy purchase. That would be great for Google, since it would cost them less than $10. And everybody wants cash. Whereas very few people care about getting an extra terabyte of storage space. If you have a contest where only 10% of the users will benefit from the prize, you are not going to get much response.

Regarding the concept of the random rewards, I think no one really needs that much storage, I send files all the time with multiple megabytes but i am still only using 13% of my storage. Cash incentives/gift certificates is a great idea. I wouldn’t mind if there was also a chance to win new gmail features either.

The problem is that by offering an incentive for clicks on ads, their advertisers suffer. If all you are doing is clicking with no interest in that actual product or service, then you are costing them money. And that will make them stop using Google AdWords.

The author is not suggesting that Google offers incentives to click on ads. He is suggesting that sometimes instead of an ad is a message saying that they won something. The user will click on that (which is not an ad), and claim their prize. The point is that if people knew that they could get rewards, they would have an incentive to look at the ads (not to click). If they saw something that they liked, then out of their own free will (and receiving no incentive) they would click on the ad.

Targeted ads are certainly more effective. What I think they need is better targeting, really. Adwords are not particularly effective because people mass spam the words. It was basically luck that the hotel was advertising there (or somebody else was). With better content recognition and better targetting of ads to content, they could be particularly effective. It’s just that the AdWords concept seems flawed, even if it is more effective than normal ads.

Hopefully Google will go innovative, not aggressive.

Anyway, if you still are irritated with the ads and viewing thru Firefox, here are a couple of ways to block it.

• AdBlock for Firefox
• Adblock does block google ads but if not get greasemonkey and google for the css script that will remove the ads.
• On Safari, you can get PithHelment and block all of Gmail’s ads.
• Add this to your userContent.css to block Google ads.

  /* Remove ads from Google search results */
  @-moz-document url-prefix(http://www.google.com/) {
  table[width=”25%”][align=”right”][bgColor=”#ffffff “] {
  display: none ! important
  }
  }

  /* Remove ads from Froogle */
  @-moz-document url-prefix(http://froogle.google.com/) {
  td[valign=”top”][width=”20%”][align=”right”] > table {
  display: none ! important
  }
  }

  /* Remove ads from Gmail */
  @-moz-document url-prefix(http://gmail.google.com/gmail) {
  #rh table[class=”metatable”] {
  display: none !important;
  }
  #rh div[class=”c”] {
  display: none !important;
  }
  }

  /* Remove ads from Google Groups */
  @-moz-document url-prefix(http://groups-beta.google.com/) {
  /* Remove ads from Google Groups message detail view */
  table[id=”rn”] {
  display: none ! important
  }
  /* Remove ads from Google Groups search results */
  table[width=”200″][align=”right”] {
  display: none ! important
  }
  }